Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard …

Google Analytics allows you to link site visitors with actions such as form submissions and phone numbers dialled. While the concept is simple the work to complete a totally white hat seo service is time consuming. As businesses so often think that social media will be an extremely easy marketing …

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions …

Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store to finalize a purchase. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. Always begin a content strategy …

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

This phase comprises two broad areas of work effort: internal and external optimizations. I'm not an expert in local SEO, but I definitely have a preference on this one that probably won't surprise our loyal readers. Solid communications objectives should be established. There are so many examples of rockinghorse but …

If you have the content or product that people want to see, it is only natural to attract inbound links. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In …

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. What are your general and specific expectations? I'm on the lookout for an incredible rocking horses . I asked …

Add buttons for sharing your content in social media. You can potentially improve your page's rankings by making your title tag more relevant to that keyword, and you can use both title tags and meta descriptions to entice more searchers to click on your results. Do better keyword research and …

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Doing so is easy and only requires an HTML editor. If you apply this term to web design and online marketing, the fold line would be …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Google is interested in what the user does after they are on your site. You wouldn't use a tone of voice for a …