Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions …

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Doing so is easy and only requires an HTML editor. If you apply this term to web design and online marketing, the fold line would be …